Considering an Omnisend alternative?

Omnisend is a marketing automation platform specifically built for ecommerce businesses to help them grow. It allows them to target their shoppers across a variety of channels such as emails, SMS and browser push notifications.


Axtion is an excellent alternative to Omnisend because ecommerce businesses can have a deep integration via API library or install Shopify, WooCommerce or Magento plugins. Once integrated, they can target shoppers across different channels by creating powerful automation workflows.

Here’s a comparison between Omnisend and Axtion which shows the difference between both in terms of features and pricing

Email marketing

Axtion allows you to import and manage unlimited contacts into their platform. In contrast, Omnisend charges you for a specific number of contacts in their database and pricing increases as you add more.

Lead Management

Unlimited Contacts

Drag and Drop Builder

A/B Testing

Marketing automation

Axtion and Omnisend have the same marketing automation functionalities. You can send different types of targeted messages such as emails, SMS and browser push notifications and build powerful workflows to move the leads throughout the funnel. The only difference is that with Axtion , you can drag and drop elements when creating your automated emails.

Browser Push Notification

Email Automation

SMS Messaging

Drag and Drop Builder

Social media

Axtion has social media management whereas Omnisend doesn't.

Social Calendar

Posts Composing / Scheduling

Social Stream Management

Profile Grouping

Landing pages

With Axtion 's landing page builder, you have the ability to create your landing pages using drag and drop functionality, dynamic content and add UTM tracking to measure where your traffic and conversions come from. Omnisend has ready-made landing page templates that you can select but lacks other functions when it comes to drag and drop and personalization.

Ready-Made Templates

Drag & Drop Builder

Dynamic Content

Merge Tags / Conditional Formatting

UTM Tracking

Analytics

Axtion 's analytics allows you to create multiple dashboards, share reports publicly and track your lead scoring activity. Omnisend allows you to track the analytics of your marketing initiatives such as email marketing and automation but lacks some functionalities.

Multiple Dashboards

Automated Reports (Sent by email)

Lead Scoring

Publicly Accessed Reports

Automation Analytics

Pricing

For a professional plan, Omnisend charges you $60 for 5000 contacts and 60k emails per month. With Axtion , however, you can manage unlimited contacts but only pay for the number of emails and the lowest package starts at $60, excluding social media, automation, landing pages and analytics. If you want to use all the features, you will pay $100 for the lowest plan. Also, with Axtion , you can build your plan using only the features you need. Check out our pricing plans for more details.

Basic Plan

$60/mo - Max 5000 contacts -

Up to 60k emails - Billed monthly

$100/mo - Unlimited contacts based on

5000 emails per month - Billed monthly

Intermediate Plan

$102/mo - Max 10k contacts -

Up to 124800 emails - Billed monthly

$150/mo - Unlimited contacts based on

10K emails per month - Billed monthly

Advanced Plan

$570/mo - Max 100k contacts -

Up to 1.2M emails - Billed monthly

$500/mo - Unlimited contacts based on

100K emails per month - Billed monthly

N.B: We made every effort to provide the most accurate figures, however, we advise verifying details with Omnisend as pricing and packages can change.

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